KEEP YOUR BRAND LIGHT BURNING

Lisa East Multi-Channel Marketing

As a company, you need to think long-term and keep building your brand.

We know only too much that it seems like everything is coming to a complete stand-still, but the wheels of industry need to keep turning and those wheels are best greased by effective marketing.

As we stare down the barrel of a pandemic we need to keep the conversations going with our customers, prospects, staff, affiliates and suppliers. Whether that being in a practical sense, providing tips on how to survive working from home, or just to remind them about what you as a company can do from a distance to make their life a bit easier.

By sending regular communications you are keeping your brand light burning, which is always great to do because the cost of snuffing it out for the rest of 2020 and then trying to reignite it next year will be gigantic.

One way of keeping in touch from a distance is to send an email, create a video/vlog and email /text it over, send an informative text, and/or send a postcard or direct mail pack. After all, we are a social bunch!

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If you were to stand out by exemplifying your brand values in the face of the crisis that surrounds it and take care of your own and eschew shorter-term profits in favour of ensuring that your connections are looked after. And invest in brand-building media because, with many of your competitors losing their mind and their share of voice, there is a rare opportunity to come out of the crisis not just alive, but ahead.

Look after yourself, look after your brand, and look after your customers and prospects.