You may have noticed that the whiff of Christmas is in the air.  We’ve seen the launch of many of our favourite retailers’ Christmas ads and the shops are ready and geared up for the festive season.  This is it… we’re in peak gifting season.  

Personalised gifts have grown big time in the last few years.  Our journey that started with photobooks has extended to jigsaws, mugs, t-shirts, bottles, Christmas cards, Santa sacks – you name it, you can personalise it!

Then of course, it’s not just Christmas when personalised gifts are popular.  Think Valentine’s Day, Mother’s Day, Father’s Day, and Easter.   

What it means for you is a huge opportunity as consumers increasingly seek individuality and gifts that are personal to them and their loved ones.  And there are endless possibilities.  

Many printers have already taken up the opportunity or are actively considering it, but if you aren’t on board in time for this Christmas, why not make 2023 the year that you do?  

With smaller production runs and lots of data to navigate, having the right workflows and ‘tech’ in place is really important.  Efficiency is the key and we can help you at every step.  

We offer software that takes your business through the entire process of selling personalised gifts; from marketing, to product design and tailored user journeys, right through to checkout and production. 

If you’re ready to delve a bit deeper and reap the rewards of digital printing, get in touch.  We can help you navigate the steps you need to take, whether you’re a retailer, printer or photo laboratory.