Personalised Gift engine & VDP

MarketDirect Variable Data Printing (VDP) is a powerful personalisation solution for Variable Image and Text composition. Designed to deliver high performance data driven rendering of images and print documents.

Whether it’s high impact direct mail, or personalised gifts, calendars or greeting cards, MarketDirect VDP enables data-driven content to be published quickly and easily. Personalise Adobe® InDesign layouts, generate rich data-driven images and documents with simple to use tools. Create personalised online graphics and images for web sites or any web applications. Select either the personal solution, MarketDirect VDP Studio - designed for easy and fast desktop composition, or MarketDirect VDP Enterprise, a powerful variable data server backend for highly demanding web-to-print workflows which is the solution of choice for many of the UKs leading online personalised greeting card and gift retailers.


Why our Personalised Gift engine & VDP?


  • Link any layout element or Adobe InDesign® layer to your database
  • Rule based editor enables simple creation of business logic for text, design and image personalisation
  • Easily create high impact personalised images with the VDP Studio desktop application
  • Seamless integration of variable images and text into your Adobe InDesign® documents


  • Supports Clip Fonts, Picture Fonts and System Fonts
  • Supports and creates barcodes and QR codes
  • Automated database-driven generation of images and documents
  • Scalable solution that can be easily upgraded to growing performance needs
  • Live personalised product previews delivered to your website on demand


  • High volume throughput, with fully scalable architecture
  • Load-balanced to accommodate peak/burst production
  • Priority queues for real-time job scheduling
  • Image and document cache for increased productivity
  • Connect VDP Enterprise to your website or internal workflow systems via our APIs
  • Generate optimised print-ready PDFs individually or send the production files to your workflow

Request a demo


There is no doubt that the integration of Direct Smile was a turning point for us and Transeo Media's support during this time was excellent. Their VDP software gave our customers high-speed real time previews of their personalised gifts which is exactly what we needed, especially via mobile devices.

Since the software has been installed our organic web traffic is up 283% and in-line with this revenue has increased by 220% so the figures speak for themselves!